102psi is a division of VAMAS 2.0 and was founded in 2016 by Koen Vandermeersch.​

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A bachelor degree in transport economics, Koen has worked in the off-the-road and industrial tyre business since 1998 and has built up extensive managerial and operational expertise across the world.​

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He has successfully managed a variety of services, innovation, sales, marketing, technical and R&D projects complementing the OTR tyre business in Europe, Russia & CIS, Africa, the Middle East, Asia, Australia and South-America.